Dr Iceman Hoi Yung LEUNG
Assistant Professor
Assistant Professor of CCM
office: CC502-R1

Dr. Leung is a psychometric (Rasch/IRT) and biometric (iMotions certified) researcher, educator in arts and design management (graphics, multimedia, products, and experience design). Committee members of Innovation and Entrepreneurship and Career Development Office (BNU-HKBU UIC).

He is a member of the Art Directors Club (New York), Design Research Society (UK), National Council on Measurement in Education and Psychometric Society, Adobe Certified Educator (since 2012), Subject Specialist (Creative industry, publication and printing, 2006-2012) in the HKCAAVQ, Certified Assessors (Level 1 to 4) for Hong Kong Qualification Framework by VTC (Publishing and Printing), Chairman of SPCSPTA (2017-2018), Chairman of Hong Kong Design Community (2010-2012) and Founder of Hong Kong Design Directory (, Chief Examiner of HKDSE (Visual Arts and Design, 2014-2019) and IB Diploma examiner (Visual Arts). Dr Leung was an international jury of A’ Design Awards and a psychometric researcher in creativity, his key research area is studying "The New construct of Measuring Creativity", effectiveness and scale development of measuring students’ creativity, by objective measurement approach.

Education Background

  • EdD (Psychometrics), Graduate School, The Education University of Hong Kong
  • MSc (Design Management), Graduate School of Business, The Hong Kong Polytechnic University
  • BA (Design Ed), School of Design, The Hong Kong Polytechnic University
  • Cert. & Higher Cert. (Visual Communication), Lee Wai Lee Technical Institute, VTC, HK
  • Cert. (Oil Painting), Guangzhou Academy of Fine Art, China


Professional Experience


  • 2019 - Present iMotions Certified, iMotions Academy (Denmark)
  • 2015 - Present IB Examiner, Visual Art, International Baccalaureate;
  • 2015 - Present Member, American Educational Research Association (USA);
  • 2012 - Present Member, Psychometric Society (USA);
  • 2006 - 2012 Subject Specialists (Creative Industries), Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ);
  • 2011 - Present Adobe Certified Educator (Visual Communication);
  • 2011- 2012 Portfolio Assessor, Hong Kong Advanced Level Examination (HKALE) ‐Visual Arts, the Hong Kong Examinations and Assessment Authority;
  • 2011 - 2019 Assessor & School Base Assessment Supervisor. Hong Kong Diploma of Secondary Education (HKDSE) Examination (Visual arts & Design), The Hong Kong Examinations and Assessment Authority;
  • 2011 - 2015 Committee Member (Technical Advisor), UNESCO Observatory for Research in Local Cultures and Creativity in Education (RLCCE);
  • 2011 - Present Member, National Council on Measurement in Education (USA);
  • 2010 - 2011 Chairman, Hong Kong Design Community;
  • 2007 Founder, Hong Kong Design Directory (, Hong Kong Design Center;
  • 2007 - Present Certified Assessor, QF Level 1 to 4, Recognition of Prior Learning Scheme of Qualification Framework, VTC (Authorized by EDB);
  • 2006 - Present Member, Art Director Club (New York);
  • 2006 - Present Member, Design Research Society (UK);
  • 1996 - Present Member, Hong Kong Designers Association (HK);

Current Teaching

  • Management of Media Production
  • Public Arts and Museum Design Management in the Urban Environment
  • Basic Studies of Cultural Tourism in China
  • Cultural Heritage and Tourism
  • Industrial and Retail Design Management
  • Industrial Design and Design Management, The Basics
  • Final Year Project (FYP)
Selected Publications:

Book chapter, Research presentations and Publications:

  • Leung, H.Y. (In progress), The Paradigm Shift of Creativities: What Does Creativity mean for Designers and Design Educators? Kindai Management Review. Japan
  • Leung, H.Y. (2019), The Possibility of Measuring Creativity, Art Readers on Art • Hong Kong (I). Hong Kong Arts Development Council Funded Publication.
  • Leung, H.Y. (2019, May), Applying the PTCA model and Four-building Blocks as Measurement Framework in Assessing the Creativity of Liberal Arts Students in China. The 23rd International Conference on ISO & TQM-Teaching Quality & e-Learning in OBOR Countries, Zhuhai, China.
  • Leung, H.Y. (Keynote | 2019, May), The Paradigm Shift of Products Design and Creativities: Assessing the next wave of Product Design in the context of Industry 4.0. The 7th International Forum on Industrial Design, Luoyang, China.
  • Leung, H.Y. (2018, Nov), The Paradigm Shift of Assessing Creativity in Design Education, Taiwan Education Research Association (TERA) and The Global Society of Chinese Creativity (GACC) Conference 2018, Kaohsiung, Taiwan.
  • Leung, H.Y. (2018, Sep), The Paradigm Shift of Creativities: What does Creativity mean for Designers and Design Educators? The International Conference on Creativity and Innovation 2018, Japan Osaka, Japan.
  • Leung, H.Y. (2018, Jul), The Development of Creativity Concepts Inventory (CCI) in the Context of Design Education, Pacific-Rim Objective Measurement Symposium (PROMS) 2018, Fudan University, Shanghai, China.
  • Leung, H.Y. (2016, Dec). The Creation and Evaluation of Photography, Teaching Training Workshop, Education Bureau, Hong Kong
  • Leung, H.Y. (2015, Aug). Student-centered vs Teacher-centered assessment in the context of design education, The Pacific Rim Objective Measurement Symposium (PROMS), Fukuoka, Japan
  • Leung, H.Y. & Chan, K.C. (2015, June). A quantitative study of extracurricular activity in visual art: the parent characteristics and child participation in Hong Kong, The 6th International Art in Early Childhood Conference, Hong Kong
  • Leung, H.Y. & Lam, H.W. (2015, June). Visual Art and Play: A Home Teaching Project for Spinal Muscular Atrophy (SMA) Students, Quality Childhood Conference International 2015, Hong Kong
  • Leung, H.Y. (2013, August). Conceptualization and Operationalization in Measuring Creativity, Taiwan Education Research Association & Pacific Rim Objective Measurement Society, Taiwan
  • Leung, H.Y. (2013, May). Paradigm shift of Measuring Creativity in Design Education: Pilots studies, Departmental Sharing Seminar, The Hong Kong Institute of Education.
  • Leung, H.Y. (2012, June). A Headhunting Project: Assessing Creative Leaders for Placement in Mainland China and Hong Kong. The International Symposium on Creativity, Culture and Related Industries: Implication for Greater China Region, Hong Kong.
  • Leung, H.Y. (2012, Mar). A Pilot studies: Peer assessment of creative students in Hong Kong, Department of Cultural and Creative Arts, The Hong Kong Institute of Education.
  • Leung, H.Y. (2011, Dec). Design Thinking for Management – Competitive Edge in the Knowledge Economy, Inno Talk, Inno Design Tech Expo, Hong Kong
Grants and Projects:

Research Interests:

Psychometrics and Biometrics Scales development, Measuring Innovation and Creativity, Arts & Cultural Product/Service Design Management, Innovation and Entrepreneurship Mindset, AI for Assessing Creativity


Research Projects & Grants

  • 2019 - present Leung, H.Y. (PI) , 如何应用客观教育测量提升高校之教育现代化的创新人才评估, 广东省教育科研项目 - 教育科研项目 (高校认定) RMB ¥46,000.
  • 2019 - present Leung, H.Y. (PI),  Predictive Validation of Spontaneous Biometric and Psychometric measures of Creativity Concepts Inventory, United International College Research Grant (UICRG 2019) RMB ¥160,000.
  • 2018 – present Leung, H.Y. (PI), The Validation of the Creativity Concepts Inventory in Cultural Differences, United International College Research Grant (UICRG 2018) RMB¥ 44,500.
  • 2013 - 2014 Leung, H.Y. (PI) Arts for Severely Disabled Children at Home. Visual Arts Education and Community Development Grants (VAECD), the Hong Kong Institute of Education (HKD $68,000).
  • 2011 – 2012 Leung, H.Y. (Co-I), Evaluation Study on Curriculum Implementation in Arts Education Key Learning Area, The Hong Kong Institute of Education (EDB research project (HKD $1,200,000).
  • 2011 - 2012 Leung, H.Y. (Co-I), Evidence based E-progress mapping of Student Learning in the Creative Arts, Teaching Development Grants, The Hong Kong Institute of Education. (HKD $100,000).


Academic and Social Service:

Academic and Social Services

  • 2019 - Present Committee members of Innovation and Entrepreneurship (IE), BNU-HKBU United International College.
  • 2019 - Present Committee members of Career Development, Career Development Office (CDO), BNU-HKBU United International College.
  • 2015 - Present IB Examiner, Visual Art, International Baccalaureate, UK
  • 2012 - Present Reviewer of Manuscript: Journal of Education and Training Studies, Asian Journal of Social, Psychology, & Education as Change: Journal of Curriculum Research.
  • 2012 - Present Judging Panels of Hong Kong Youth Science and Technology Innovation Competition, Hong Kong.