The BBA (Hons) in Culture, Creativity and Management is a four-year full-time degree programme. In addition to the courses of the main discipline, students are required to take supporting, interdisciplinary,General Education (GE) Courses and the Whole Person Education Experiential Learning Modules (WPEX) of their own choice. In the final year of the study, students have to take individual final year projects, in which they can gain in-depth knowledge, basic research techniques, and training in writing theses.

Students are required to complete 132 units within the curriculum structure as follows:


Courses Category Units
Major Required Courses
Major Elective Courses
General Education Core Courses
General Education Distribution Courses
Whole Person Education Experiential Learning Modules
Free Elective Courses
Total 132



Major Required Courses

Code English Title Chinese Title Units
ACCT2023 Introduction to Financial Accounting (for CCM
and minor programme in Business only)
财务会计导论 3
BUS2003 Organisational Behaviour 组织行为学 3
BUS2013 Principles of Law 法律原理 3
BUS3003 Business Communications 商业传讯 3
BUS3023 Business Research Methods 商业研究方法 3
BUS4013 Strategic Management 策略管理 3
BUS4023 Management Information Systems 管理资讯系统 3
CCM2093 Culture, Creativity and Management 文化创意与管理 3
CCM2113 Event Planning and Management 节庆活动策划与管理 3
CCM3023 Cultural Policy, Economy and Development 文化政策、经济及发展 3
CCM3033 International Cultural Trade 国际文化贸易 3
CCM4093 Final Year Project (CCM) 毕业论文 3
ECON2063 Introduction to Economics 经济学导论 3
FIN2003 Financial Management 财务管理 3
MKT2003 Principles of Marketing Management 市场管理导论 3
--- Total 合计 45


Major Elective Courses

Students are required to select ANY 5 courses (15 units) from the following table:

Code English Title Chinese Title Units
CCM3083 Culture, Creativity and Management in Chinese
中国城市文化创意与管理 3
CCM3093 Basic Studies of Cultural Tourism in China 中国文化旅游基础 3
CCM3103 Food and Beverage Management 餐饮发展管理概论 3
CCM3113 Introduction to Hospitality Management 休憩管理发展概论 3
CCM3123 Concepts in Spatial Design 空间设计概论 3
CCM3133 Exhibition Design: Creative Interpretation and
CCM3143 Public Arts and Museum Design Management in
the Urban Environment2
CCM3153 Consumer Behaviour in Cultural Industries 文化产业消费行为 3
CCM3163 Principles of Creative Arts Management 艺术管理原理 3
CCM4033 Cultural Industries Internship 文化产业实习 3
CCM4043 Fundraising for Arts and Culture 艺术与文化募资 3
CCM4053 Cultural Heritage and Tourism 文化遗产及旅游业 3
CCM4063 Commercial Space Planning and Facilities
商业空间策划及设施管理 3
CCM4073 Industrial and Retail Design Management 工业和零售设计管理 3
CCM4083 Customer Relationship Management in Cultural
文化产业客户关系管理 3


In addition to satisfying the 12-unit requirement of major elective courses, students are encouraged to use their free elective units to take more major electives based on their interests in different areas of specialization for future development.

The availability of major elective courses each semester is subject to minor changes and adjustments depending on staff availability.


General Education Programme

All students should complete 48 units of General Education (GE) Courses to fulfil the graduation requirements. The GE Programme consists of (a) 32 units of GE Core (GEC) Courses, (b) 12 units of GE Distribution (GED) Courses, and (c) 4 units of Whole Person Education Experiential Learning Modules (WPEX).


Free Elective Courses

The 24 units of Free Electives could be used by students to (a) spend a semester abroad; (b) take a minor or (c) take more courses offered by Divisions and teaching units.


*For more details, please refer to