Dean’s Message

The Division of Culture and Creativity (DCC) at the Beijing Normal University- Hong Kong Baptist University United International College (BNU-HKBU UIC) is dedicated to inspiring students’ creative expression and cultural growth.

Grounded in the core disciplines of Cinema and Television, Culture, Creativity and Management, Media Arts and Design, and Musical Performance (minor programme), DCC is the hub for creativity and entrepreneurship in design, communication, arts management and media arts in the Guangdong - Hong Kong - Macau Greater Bay Area. At DCC, students imagine and invent their own ways to explore their fields of study and broaden their visions of seeing the world. Our diverse and flexible academic curriculums offer students an extraordinarily wide range of possibilities to purse their areas of interest.

Across all disciplines, our internationalised faculty are experts in their fields who collaborate with and mentor students to guide their academic performances, build critical thinking and cultivate their creative and artistic thinking. Our exchange programmes, with numerous universities in the world, also add additional experiences for students’ academic development and cultural growth. In addition, the combination of theory and practice provides enriching experiences that lay a solid foundation for either their future graduate studies or career development.

I sincerely invite you to create your future with us and learn how an academic programme in our division can guide you to a successful path. I also sincerely invite you to attend various film festivals, art exhibitions, symposiums, musical performances and other student activities throughout the year.


Prof Holger BRIEL


Division of Culture and Creativity