Programme Aims, Objectives and Learning Outcomes

The general aim of the Bachelor of Business Administration (Honours) in Culture, Creativity and Management degree programme is to equip students with a solid foundation in principles of business management and prepare them for future careers in the art and design fields within the cultural industries. Graduates are in a strong position to gain employment with private and public companies in Hong Kong, mainland China, or abroad, and also in many government departments. They may be employed by cultural enterprises, tourism organisations, entertainment enterprises, heritage groups, consulting companies, private and public corporations, and government agencies.

Specifically, the objectives of the programme are:

  • To deepen the students' understanding of the increasingly global nature of cultural management within the artistic and creative context and under the contemporary social, political, and economic environments;

  • To build up students' in-depth knowledge in business ethics and good corporate- governance;

  • To equip students with information technology skills required for today’s business world;

  • To train students on oral and written communication techniques, both in Chinese and English, and interpersonal skills that are necessary for effective management;

  • To develop students' ability in interpersonal, communication, and presentation skills;

  • To strengthen students' understanding of the core principles of management with specific focus on the knowledge of cultural industries;

  • To impart to students the fundamental knowledge related to the key fields of study in cultural and creative industries;

  • To build up students' knowledge of the cultural industry markets and the fundamental ingredients in business administration;

  • To help students in learning fundamental policy, development and management decision-making, as well as capital investment decisions; and

  • To train students on the valuation of a cultural industrial programme or organisation for development or regeneration.